Sri Utami, Dra.,M.Si (2008) Tantangan Seputar Usaha kecil Dan Beberapa Pemikiran Untuk Pembinaan. Jurnal Ilmu Sosial Aternatif, IX (2). pp. 172-183. ISSN 1411-3821

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Abstract

Because of the storage in production assets and increasing competition, small businesses need more attention, supoort, ideas and development effort. the empowerment effort can be in the form of increasing the capability and quality business. the aim the paper is to give proper understanding and what needsto be done is to help smal businesses to improve the business management skills, to acquire production technology that will help them good quality product, and to become better in their marketing. the method used in this paper is literature study and empirical experience in the field. the empirical phenomena indicate that the problems of the small businesses are marketing and capital, but the root cause is product quality. product quality is the most sophisticated "weapon" in business competition and in sustaining and developing the business. the capability to produce quality product will help small businesses to operate effeciently, productively, and in line with marked demand.

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